Made to Stick

Made to Stick
Author : Chip Heath
Publisher : Random House
Total Pages : 336
Release : 2008-09-04
ISBN 10 : 9781407008240
ISBN 13 : 1407008242
Language : EN, FR, DE, ES & NL

Made to Stick Book Description:

Why does fake news stick while the truth goes missing? Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts? Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows: - how an Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria - how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium - how pitches like 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights. Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.

Made to Stick

Made to Stick
Author : Chip Heath
Publisher : National Geographic Books
Total Pages : 0
Release : 2007-01-02
ISBN 10 : 9781400064281
ISBN 13 : 1400064287
Language : EN, FR, DE, ES & NL

Made to Stick Book Description:

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Summary Made to Stick

Summary  Made to Stick
Author : BusinessNews Publishing
Publisher : Primento
Total Pages : 10
Release : 2013-02-15
ISBN 10 : 9782806229687
ISBN 13 : 2806229685
Language : EN, FR, DE, ES & NL

Summary Made to Stick Book Description:

The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!

Made to Stick a BookCaps Study Guide

Made to Stick  a BookCaps Study Guide
Author : BookCaps Study Guides Staff
Publisher : BookCaps Study Guides
Total Pages :
Release : 2012-10-02
ISBN 10 : 9781621074083
ISBN 13 : 1621074080
Language : EN, FR, DE, ES & NL

Made to Stick a BookCaps Study Guide Book Description:

Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.

Summary of Made to Stick Review Keypoints and Take aways

Summary of Made to Stick      Review Keypoints and Take aways
Author : PenZen Summaries
Publisher : by Mocktime Publication
Total Pages : 15
Release : 2022-11-27
ISBN 10 :
ISBN 13 :
Language : EN, FR, DE, ES & NL

Summary of Made to Stick Review Keypoints and Take aways Book Description:

The summary of Made to Stick – Why Some Ideas Survive and Others Die presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Made to Stick examines the factors that contribute to the success of certain concepts while downplaying those that fail to catch on. This book will teach you the most important aspects of "stickiness," or what causes ideas to "stick" in your mind, as well as how to make those ideas work for you. Made to Stick summary includes the key points and important takeaways from the book Made to Stick by Chip Heath and Dan Heath. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected]

Guide to Chip Heath s et al Made to Stick by Instaread

Guide to Chip Heath   s   et al Made to Stick by Instaread
Author : Instaread
Publisher : Instaread
Total Pages : 17
Release : 2017-04-22
ISBN 10 : 9781683787297
ISBN 13 : 1683787293
Language : EN, FR, DE, ES & NL

Guide to Chip Heath s et al Made to Stick by Instaread Book Description:

PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at

Public Health 101

Public Health 101
Author : Richard Riegelman
Publisher : Jones & Bartlett Publishers
Total Pages : 340
Release : 2014-02-28
ISBN 10 : 9781284040852
ISBN 13 : 1284040852
Language : EN, FR, DE, ES & NL

Public Health 101 Book Description:

From clean drinking water, to seat belts, to immunizations, the impact of public health on every individual is undeniable. For undergraduates, an understanding of the foundations of public health is an essential step toward becoming an educated citizen. Public Health 101: Healthy People––Healthy Populations provides a big-picture, population perspective on the determinants of health and disease and the tools available to protect and promote health. It examines the full range of options for intervention including use of the healthcare system, the public health system, and society-wide systems such as laws and taxation. Through case studies, vignettes, and extensive examples, readers will come away with a clear understanding of how public health affects them in their everyday lives. They will learn and apply frameworks for thinking about the issues of public health and gain a deeper understanding about the health news they are exposed to each day. Key Features: Public Health 101 fully implements the curriculum framework, learning objectives, and “enduring understandings” of undergraduate public health education as recommended by the Association of American Colleges and Universities (AAC&U)* and the Association for Prevention Teaching and Research (APTR). Frameworks for thinking, checklists, and step-by-step examples provide students with hands-on practice. Case studies, vignettes, and extensive illustrations reinforce the materials and provide interactive exercises for classroom discussions, homework, and examinations. A full package of instructor resources is available online at * To learn more about the AAC&U initiative, The Educated Citizen and Public Health, or to download the curriculum guide, log on to: Looking for more real-life evidence? Check out Essential Case Studies in Public Health, Putting Public Health into Practice.