The View from On the Road Author : Omar Swartz Publisher : SIU Press Total Pages : 130 Release : 1999 ISBN 10 : 0809323842 ISBN 13 : 9780809323845 Language : EN, FR, DE, ES & NL GET BOOK The View from On the Road Book Description: Through careful analysis of Jack Kerouac's On the Road, Omar Swartz argues that Kerouac's influence on American society is largely rhetorical. Kerouac's significance as a cultural icon can be best understood, Swartz asserts, in terms of traditional rhetorical practices and principles. To Swartz, Kerouac is a rhetor who symbolically reconstructs his world and offers arguments and encouragements for others to follow. Swartz proposes that On the Road constitutes a ?rhetorical vision,” a reality-defining discourse suggesting alternative possibilities for growth and change. Swartz asserts that the reader of Kerouac's On the Road becomes capable of responding to the larger, confusing culture in a strategic manner. Kerouac's rhetorical vision of an alternative social and cultural reality contributes to the identity of localized cultures within the United States.