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Consumer Behaviour in Tourism
Language: en
Pages: 464
Authors: Susan Horner, John Swarbrooke
Categories: Business & Economics
Type: BOOK - Published: 2016-04-28 - Publisher: Routledge

Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism
Consumer Behavior in Travel and Tourism
Language: en
Pages: 556
Authors: Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning
Tourism
Language: en
Pages: 740
Authors: Chris Cooper
Categories: Tourism
Type: BOOK - Published: 2008 - Publisher: Pearson Education

In a changing and turbulent environment for tourism, Tourism - Principles and Practice offers the reader the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such
Consumer Behaviour in Tourism
Language: en
Pages: 428
Authors: John Swarbrooke, Susan Horner
Categories: Business & Economics
Type: BOOK - Published: 2007-03-14 - Publisher: Routledge

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: * tour operation * tourist destinations * hospitality * visitor attractions * retail travel * transport Now fully revised and updated, the second edition of this bestselling text looks
Consumer Behaviour in Hospitality and Tourism
Language: en
Pages: 142
Authors: Saurabh Kumar Dixit, Kuan-Huei Lee, Poh Theng Loo
Categories: Business & Economics
Type: BOOK - Published: 2021-09-16 - Publisher: Routledge

Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks,