Copywriting for the Electronic Media

Copywriting for the Electronic Media
Author : Milan D. Meeske
Publisher : Wadsworth Publishing Company
Total Pages : 377
Release : 1992
ISBN 10 : IND:30000082137450
ISBN 13 :
Language : EN, FR, DE, ES & NL

Copywriting for the Electronic Media Book Description:

Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).


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Writing for Visual Media
Language: en
Pages: 392
Authors: Anthony Friedmann
Categories: Language Arts & Disciplines
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This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train you to consistently identify a communications