Focus Groups as Qualitative Research

Focus Groups as Qualitative Research
Author : David L. Morgan
Publisher : SAGE
Total Pages : 80
Release : 1997
ISBN 10 : 0761903437
ISBN 13 : 9780761903437
Language : EN, FR, DE, ES & NL

Focus Groups as Qualitative Research Book Description:

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.


RELATED BOOKS:
Focus Groups as Qualitative Research
Language: en
Pages: 80
Authors: David L. Morgan, David Morgan
Categories: Medical
Type: BOOK - Published: 1997 - Publisher: SAGE

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of
Focus Groups as Qualitative Research
Language: en
Pages: 88
Authors: David L. Morgan
Categories: Social Science
Type: BOOK - Published: 1996-10-23 - Publisher: SAGE Publications

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of
Doing Focus Groups
Language: en
Pages: 224
Authors: Professor Rosaline S Barbour, Rosaline Barbour
Categories: Reference
Type: BOOK - Published: 2018-09-03 - Publisher: SAGE

A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Focus Groups in Social Research
Language: en
Pages: 110
Authors: Michael Bloor
Categories: Social Science
Type: BOOK - Published: 2001-03-08 - Publisher: SAGE

There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition;
Successful Focus Groups
Language: en
Pages: 271
Authors: David L. Morgan
Categories: Medical
Type: BOOK - Published: 1993-04-19 - Publisher: SAGE

This title addresses the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, it covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use