Public Relations Writing

Public Relations Writing
Author : Donald Treadwell
Publisher : SAGE
Total Pages : 540
Release : 2004
ISBN 10 : 0761945997
ISBN 13 : 9780761945994
Language : EN, FR, DE, ES & NL

Public Relations Writing Book Description:

Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.


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