Pay Attention Author : Ann Thomas Publisher : John Wiley & Sons Total Pages : 224 Release : 2010-05-24 ISBN 10 : 9780470563557 ISBN 13 : 0470563559 Language : EN, FR, DE, ES & NL GET BOOK Pay Attention Book Description: Make customer feedback work for your business. Customers are speaking loud and clear through a miriad of mediums. Evidence shows that customers will no longer stand for the hurried and complacent service that has become the norm. They are looking for a positive, memorable experience. Organizations that provide that level of service will earn their loyalty. Customers base their decisions on nothing more than a positive or negative review of your product and/or service. Pay Attention! paves the way. Your company wins when you: Understand Customer Expectations Embrace and implement The RATER Factors Define who you are and what you offer Become E.T.D.B.W. (Easy To Do Business With) Connect with your audience in all mediums React appropriately and respond immediately to customer feedback Recover sincerely when things go wrong All you need is to Pay Attention!