Reverse Licensing

Reverse Licensing
Author : Manuchehr Shahrokhi
Publisher : Praeger Pub Text
Total Pages : 182
Release : 1987
ISBN 10 : UOM:39015019802084
ISBN 13 :
Language : EN, FR, DE, ES & NL

Reverse Licensing Book Description:

Reverse Licensing evaluates the transfer of technology to the U.S. as an alternative growth strategy for both small- and medium-sized U.S. manufacturing firms which need new and competitive technology and for foreign firms which are anxious to enter the U.S. market but lack the required resources for export and/or foreign direct investment. The first theoretical research on international technology licensing from the U.S. licensees' standpoint, this book examines reverse licensing as an alternative to reverse investment. In addition, a sample of 120 U.S. manufacturing firms which have actually utilized reverse licensing is used for empirical and statistical analysis.


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