Hacker Maker Teacher Thief Advertising s Next Generation

Hacker  Maker  Teacher  Thief  Advertising s Next Generation
Author : Creative Social
Publisher : Lulu.com
Total Pages : 296
Release : 2014-08-20
ISBN 10 : 9780956608338
ISBN 13 : 0956608337
Language : EN, FR, DE, ES & NL

Hacker Maker Teacher Thief Advertising s Next Generation Book Description:

- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.


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