The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing
Author : Al Ries
Publisher : Profile Books(GB)
Total Pages : 160
Release : 1994
ISBN 10 : 1861976100
ISBN 13 : 9781861976109
Language : EN, FR, DE, ES & NL

The 22 Immutable Laws of Marketing Book Description:

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.


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