The CRM Handbook

The CRM Handbook
Author : Jill Dyché
Publisher : Addison-Wesley Professional
Total Pages : 307
Release : 2002
ISBN 10 : 0201730626
ISBN 13 : 9780201730623
Language : EN, FR, DE, ES & NL

The CRM Handbook Book Description:

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.


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