Tourism Planning and Destination Marketing

Tourism Planning and Destination Marketing
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Total Pages : 296
Release : 2018-11-01
ISBN 10 : 9781787562929
ISBN 13 : 1787562921
Language : EN, FR, DE, ES & NL

Tourism Planning and Destination Marketing Book Description:

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.


RELATED BOOKS:
Tourism Planning and Destination Marketing
Language: en
Pages: 296
Authors: Mark Anthony Camilleri
Categories: Business & Economics
Type: BOOK - Published: 2018-11-01 - Publisher: Emerald Group Publishing

Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.
Tourism Planning
Language: en
Pages: 302
Authors: Colin Michael Hall
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education

The new edition of this text is positioned - through its broad coverage, accessible style and presentation, and practical application - as the core learning resource for students of tourism planning. With an increased applied focus, a wider range of international case studies and examples, and two new chapters highlighting
European Tourism Planning and Organisation Systems
Language: en
Pages: 468
Authors: Carlos Costa, Emese Panyik, Dimitrios Buhalis
Categories: Business & Economics
Type: BOOK - Published: 2014-05-22 - Publisher: Channel View Publications

This book provides a systematic, country-by-country analysis of tourism policy, planning and organisation in the EU. It applies a conceptual framework to offer a new critical approach to comparative policy analysis in tourism in the EU.
Tourism Planning
Language: en
Pages: 528
Authors: Edward Inskeep
Categories: Business & Economics
Type: BOOK - Published: 1991-03-01 - Publisher: John Wiley & Sons

This book provides the reader with guidelines and approaches in the development of tourism that respond to community desires and needs. Planning techniques applicable to both developed and underdeveloped countries address tourist attractions, urban tourism, large resorts, and limited special interest tourism.
Tourism Planning
Language: en
Pages: 442
Authors: Clare A. Gunn, Turgut Var
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press

One of the fastest growing sectors of the modern economy, tourism is a complicated phenomenon and the pressures it creates on the natural and social environment have become major issues. This text presents an overview of the subject and suggests positive guidelines.