Visual Rhetoric and the Eloquence of Design

Visual Rhetoric and the Eloquence of Design
Author : Leslie Atzmon
Publisher : Parlor Press LLC
Total Pages : 472
Release : 2011-03-11
ISBN 10 : 9781602351936
ISBN 13 : 1602351937
Language : EN, FR, DE, ES & NL

Visual Rhetoric and the Eloquence of Design Book Description:

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.


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