Purple Cow

Purple Cow
Author : Seth Godin
Publisher : Penguin UK
Total Pages : 160
Release : 2005-01-27
ISBN 10 : 9780141924861
ISBN 13 : 0141924861
Language : EN, FR, DE, ES & NL

Purple Cow Book Description:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place. If you enjoyed reading this, check out Seth Godin's business classic This is Marketing.

I ve Never Seen a Purple Cow

I ve Never Seen a Purple Cow
Author :
Publisher : Janet Anderson
Total Pages :
Release :
ISBN 10 :
ISBN 13 :
Language : EN, FR, DE, ES & NL

I ve Never Seen a Purple Cow Book Description:

Purple Cow New Edition

Purple Cow  New Edition
Author : Seth Godin
Publisher : Penguin
Total Pages : 224
Release : 2009-11-12
ISBN 10 : 9781101184554
ISBN 13 : 1101184558
Language : EN, FR, DE, ES & NL

Purple Cow New Edition Book Description:

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Purple Cow by Seth Godin Summary

Purple Cow by Seth Godin  Summary
Author : QuickRead
Publisher : QuickRead.com
Total Pages :
Release :
ISBN 10 :
ISBN 13 :
Language : EN, FR, DE, ES & NL

Purple Cow by Seth Godin Summary Book Description:

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you’ve never been to before. As you’re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see fields of cows and that initial excitement begins to wear off. And then, just twenty minutes later, you’re bored. The cows are no longer interesting, they no longer grab your attention. They’re all the same. Do you know what’s not the same? Purple Cows! If you’re driving along and you see a purple cow, that would certainly grab your attention, right? In today’s crowded marketplace, a Purple Cow is just what you need to build a successful business. What makes you different? What makes you stand out? Why are people going to want to buy what you’re offering? Well, Seth Godin aims to help you figure out what your Purple Cow is and teach you how to market a successful business. As you read, you’ll learn why you should market a product instead of running a company, why not taking risks is riskier than taking risks, and which type of consumer you should be marketing for.

Guide to Seth Godin s Purple Cow by Instaread

Guide to Seth Godin   s Purple Cow by Instaread
Author : Instaread
Publisher : Instaread
Total Pages : 17
Release : 2017-05-20
ISBN 10 : 9781683787624
ISBN 13 : 1683787625
Language : EN, FR, DE, ES & NL

Guide to Seth Godin s Purple Cow by Instaread Book Description:

PLEASE NOTE: This is a companion to Seth Godin’s Purple Cow and NOT the original book. Preview: Seth Godin’s Purple Cow: Transform Your Business by Being Remarkable (2003) is a short book about marketing remarkable products. Godin argues that marketing has changed drastically since the early days of television and that most companies have been slow to adapt… Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Best Remembered Poems

Best Remembered Poems
Author : Martin Gardner
Publisher : Courier Corporation
Total Pages : 240
Release : 2012-06-19
ISBN 10 : 9780486116402
ISBN 13 : 0486116409
Language : EN, FR, DE, ES & NL

Best Remembered Poems Book Description:

The 126 poems in this superb collection of 19th and 20th century British and American verse range from famous poets such as Wordsworth, Tennyson, Whitman, and Frost to less well-known poets. Includes 10 selections from the Common Core State Standards Initiative.

Marketing for Entrepreneurs

Marketing for Entrepreneurs
Author : Frederick G. Crane
Publisher : SAGE Publications
Total Pages : 264
Release : 2012-09-12
ISBN 10 : 9781452289182
ISBN 13 : 1452289182
Language : EN, FR, DE, ES & NL

Marketing for Entrepreneurs Book Description:

Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

Essays in the Metaphysics of Modality

Essays in the Metaphysics of Modality
Author : Alvin Plantinga
Publisher : Oxford University Press
Total Pages : 248
Release : 2003-03-27
ISBN 10 : 0198026382
ISBN 13 : 9780198026389
Language : EN, FR, DE, ES & NL

Essays in the Metaphysics of Modality Book Description:

Perhaps no one has done more in the last 30 years to advance thinking in the metaphysics of modality than has Alvin Plantinga. Collected here are some of his most important essays on this influential subject. Dating back from the late 1960's to the present, they chronicle the development of Plantinga's thoughts about some of the most fundamental issues in metaphysics: what is the nature of abstract objects like possible worlds, properties, propositions, and such phenomena? Are there possible but non-actual objects? Can objects that do not exist exemplify properties? Plantinga gives thorough and penetrating answers to all of these questions and many others. This volume contains some of the best work in metaphysics from the past 30 years, and will remain a source of critical contention and keen interest among philosophers of metaphysics and philosophical logic for years to come.

Essays in the Metaphysics of Modality

Essays in the Metaphysics of Modality
Author : Alvin Plantinga
Publisher : Oxford University Press
Total Pages : 239
Release : 2003-05-15
ISBN 10 : 9780195103762
ISBN 13 : 0195103769
Language : EN, FR, DE, ES & NL

Essays in the Metaphysics of Modality Book Description:

This volume collects the most important articles on the metaphysics of modality by philosopher Alvin Plantinga. The focus is on such fundamental issues in metaphysics as the nature of abstract objects.