Purple Cow by Seth Godin Summary

Purple Cow by Seth Godin  Summary
Author : QuickRead
Publisher : QuickRead.com
Total Pages :
Release :
ISBN 10 :
ISBN 13 :
Language : EN, FR, DE, ES & NL

Purple Cow by Seth Godin Summary Book Description:

Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you’ve never been to before. As you’re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see fields of cows and that initial excitement begins to wear off. And then, just twenty minutes later, you’re bored. The cows are no longer interesting, they no longer grab your attention. They’re all the same. Do you know what’s not the same? Purple Cows! If you’re driving along and you see a purple cow, that would certainly grab your attention, right? In today’s crowded marketplace, a Purple Cow is just what you need to build a successful business. What makes you different? What makes you stand out? Why are people going to want to buy what you’re offering? Well, Seth Godin aims to help you figure out what your Purple Cow is and teach you how to market a successful business. As you read, you’ll learn why you should market a product instead of running a company, why not taking risks is riskier than taking risks, and which type of consumer you should be marketing for.

Purple Cow New Edition

Purple Cow  New Edition
Author : Seth Godin
Publisher : Penguin
Total Pages : 224
Release : 2009-11-12
ISBN 10 : 9781101184554
ISBN 13 : 1101184558
Language : EN, FR, DE, ES & NL

Purple Cow New Edition Book Description:

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

The Purple Cow

The Purple Cow
Author : Brooke Harris
Publisher : Benchmark Education Company
Total Pages :
Release : 2009-01-01
ISBN 10 : 9781608591428
ISBN 13 : 1608591425
Language : EN, FR, DE, ES & NL

The Purple Cow Book Description:

Students meet some very rare animals on a field trip to a special farm.

Purple Cow

Purple Cow
Author : Seth Godin
Publisher : Penguin UK
Total Pages : 160
Release : 2005-01-27
ISBN 10 : 9780141924861
ISBN 13 : 0141924861
Language : EN, FR, DE, ES & NL

Purple Cow Book Description:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

I ve Never Seen a Purple Cow

I ve Never Seen a Purple Cow
Author :
Publisher : Janet Anderson
Total Pages :
Release :
ISBN 10 :
ISBN 13 :
Language : EN, FR, DE, ES & NL

I ve Never Seen a Purple Cow Book Description:

The Purple Cow

The Purple Cow
Author :
Publisher :
Total Pages : 14
Release : 1968
ISBN 10 : OCLC:56917272
ISBN 13 :
Language : EN, FR, DE, ES & NL

The Purple Cow Book Description:

Reader s Theater Nursery Rhymes and Songs The purple cow

Reader s Theater Nursery Rhymes and Songs  The purple cow
Author :
Publisher :
Total Pages : 48
Release : 2008
ISBN 10 : 1608591662
ISBN 13 : 9781608591664
Language : EN, FR, DE, ES & NL

Reader s Theater Nursery Rhymes and Songs The purple cow Book Description:

Students meet some very rare animals on a field trip to a special farm.

The Day of the Purple Cow

The Day of the Purple Cow
Author : Richard Camden
Publisher : SCHOLASTIC
Total Pages : 38
Release : 2003
ISBN 10 : 0439597773
ISBN 13 : 9780439597777
Language : EN, FR, DE, ES & NL

The Day of the Purple Cow Book Description:

Max has his summer all planned out. His brother wears the purple cow costume at the local ice cream parlor. And he is going to give Max all the cold, yummy treats he wants. But then someone steals the purple cow costume. That means no free milk shakes for Max